Own The Doge
You've arrived at the cultural institution of Doge
You've arrived at the cultural institution of Doge

Be part of the most famous piece of internet history.

What is Own The Doge?

What is Own The Doge?

Own The Doge is a collective backed by the original Doge meme, endorsed by Atsuko Sato and the dog we all know and love, Kabosu. Our mission is to use the Doge meme and IP to pursue, propel and proliferate the ethos of D.O.G.E. (Doing Only Good Everyday)

To join in on the fun, follow us on X, join the community (Discord, Telegram), and keep reading below to find out how you can bring Doge to places she’s never been.

  • Limited Time Drop!

    VERY SOFT, BIG CUDDLE, WOW.

    16days8hours3minutes34seconds

    Only available until December 20th, 19PM PT

  • Doge x Revolut

    We partnered up with Revolut to make Doge the face of finance.


    In this major licensing deal, 100% of the proceeds were donated to Save the Children and ASPCA. Harnessing the power of the IP for good.

  • 800+

    Dogs & cats helped though efforts with our partners Start Rescue — 79% of which were "euthanasia listed".

    2.91M

    People and children helped through humanitarian response in Afghanistan, Türkiye, and Syria.

    Part of every sale of merchandise from the Wow by Doge brand is given to Save The Children.

  • Doge x Magic Eden x Ledger

    We partnered with the legendary MagicEden and Ledger to bring you the ultimate collectible! Such flex, much wow.

  • Doge Day 2024

    Let's come together on this edition of Doge Day, where we will honour the life of Kabosu, hang out with the humans behind the memes, and try to set a world record, wow!

    • Doge Kabosu and Atsuko Sato 1
    • Doge Crowd
    • Doge Kabosu and Atsuko Sato with Bad Luck Brian and Tay Zonday
    • Doge Kabosu and Atsuko Sato 5
  • wow

    Own a Piece of Internet History

    Own The Doge

    wow

    much meme

    Own a Piece of Internet History